An Animated Interactive Presentation of the PESO Model created with PowerPoint

If you’re in the PR/Marketing world, the PESO model is a familiar information graphic that describes the four media types—paid, earned, shared and owned—and merges them together to describe their relationship among one another.

The four media types are broken down into:

Paid Media: such as social media advertising, sponsored content and email marketing.
Earned Media: a publication through a newspaper or trade publication.
Shared Media: also known as social media.
Owned Media: aka, ‘content’. Something you’ve created, and exists on your website.

At Pulse Design Studio, we’ve seen this infographic often when it comes to preparing presentations for our clients, and so we wanted to explore a more interactive, storytelling version- since this information is typically presented to the viewer to digest all at once.

Below, you’ll see how we’ve taken the PESO model to the next level of storytelling, by utilizing PowerPoint and it’s amazing animation features- particularly the morph transition.

At Pulse Design Studio, data transformation and storytelling is always at the heart of what we do! Do you have complicated content that you’d like to transform into an easily digestible, storytelling piece? Give us a call at: 248-499-7377 and we’ll help you discover how to tell your next story or presentation in a beautiful and compelling way that will certainly impress your audience and drive your business messaging further.