Blogging has been around for over 20 years, however, much has changed over these past decades on how we connect and communicate with our online audiences and also how we deliver content to them.
So, what are the changes as we look ahead? And what opportunities should you be aiming for when it comes to your blog?
The top trend that will significantly impact the future of all content marketing will be ‘videos’. And a smart way content marketers can take advantage of their blogs to deliver more value to their readers and develop better leads is by creating engaging video blog content.
Top reasons how video can ‘reel’ in more views for your blog and brand:
Great Storytelling.
Blogging haS long evolved from being a text-based only communications medium. Adding motion to your content and images only intensifies your storytelling power and the messaging you’re trying to get across.
Time Matters.
More people than ever are getting their information online, but the time to digest content is becoming overwhelming. It’s vital to offer content that is easy to digest, otherwise your audience will simply move on. A video is near irresistible to click on and play.
More Posting Outlets.
More and more social media channels are adding video posting and sharing capabilities for their subscribers in order to drive a larger and more diverse reach with content. Not only can you find video posts on sites like YouTube and Vimeo, but videos can be linked to Facebook and Twitter, and embedded in places such as SlideShare/LinkedIn.
Easier to View.
We’re all on the go, and our mobile devices are being used to digest content more than ever. Consuming mobile video is an growing choice for viewers rather than visiting a mobile website.
See an Example Video Blog in Action!
Nowadays, the cost to produce video content has drastically fallen. From apps such as Vine, to programs such as PowerPoint (which we’ll show you below in our example)- video production capabilities has increased the opportunity for those on a limited budget to create powerful video content for a great return on investment. Below in our video blog post demonstration, we created this example using PowerPoint animation features and (its new and very powerful) PowerPoint morph transition capabilities:
Blogging is definitely here to stay, and as with other content marketing strategies, it has the opportunity to evolve its position and strength with viewers. Optimizing your blog by incorporating the visual and interactive features of video is definitely a great, and easy way to take a step further with your blog content to ‘reel’ in more views and grow your brand and messaging further.
Tany Nagy, is Owner of Pulse Design Studio, an award-winning Storytelling + Presentation Design agency that expertly crafts content and data into powerfully engaging and interactive experiences for local, national and global Fortune 500 brands, companies and CEO’s. Our creative content solutions include: PowerPoint Presentations, Animations/Videos, Interactive Documents, Infographics as well as an array of Marketing and Branding collateral.
Connect with us further on social media channels on:
Recent Comments